Custom analytics
Custom analytics
Understanding how a site is doing without tracking people.
The problem
Anyone with a website wants to know if it works: how many people arrive, from where, and whether they then get in touch. The most common tools collect a lot of personal data and force banners and consent requests.
I wanted an alternative inside the CMS that answers the useful questions without storing data about people.
What I built
- 01
Visits without IP addresses
Page views are counted without storing the IP address or the user agent.
- 02
Estimated visitors
A hash valid for one day makes it possible to estimate visitors without recognising them on later days.
- 03
Sessions and funnel
Sessions are reconstructed and you can see the path from visit to contact.
- 04
Search Console and comparison
Google searches come from Search Console and every figure is compared with the previous period.
- 05
Third-party analytics, only with consent
For clients who want them, Google Analytics 4 and other tools start only after consent.
My role
Design and development inside base-cms. At Space IT I also migrated a site's statistics from Matomo to Google Analytics 4.
Technologies
Python · Django · ECharts · Search Console · Google Analytics 4
A few carefully chosen measures are enough to decide. Privacy depends on what is not stored, so there is no banner to explain.
Statistics for your site
Write to me: I will tell you which numbers you need and how to get them while respecting privacy.
Stock image: page views graph by Joe Sutherland, CC0 (Wikimedia Commons), cropped. It does not show the project.